About Us



If you are looking for high-end, super high quality guitar straps, boots or custom leather goods, Ethos Custom Brands in Fort Smith, Arkansas is your destination. Just as our name suggests, from the inspiration and design acumen, to the quality and highly skilled techniques, the Spirit of our designers and craftsmen come boldly through each of our handmade products. We can build you the perfect custom guitar strap, boots that are designed exclusively for you, or you can choose from our wide array of guitar straps, journals, cuffs and other designer leather goods from our inventory. 

The Ethos brand represents a collection of extraordinary creators of hand-crafted leather products deeply rooted in Americana culture. Ethōs’ unmistakable signature of unique artistry and old world craftsmanship is embodied in each of these handmade-in-the-USA products - guitar straps, cuffs, boots, accessories and jeans. Premium strong-yet-supple leathers, glove-soft linings, and maximum wearer-comfort underscore the distinctive design, character and quality of Ethos brand products.

To fully appreciate the Ethos brand, one must fully appreciate the creator and the inspiration behind it – President and Master Designer Chad Little. A rare combination of artist and artisan, Chad and the Ethōs team harness the passion and power of life, love and the human spirit and meticulously infuse them into cutting-edge, fashion-forward designs that are frequently described as a place where “Midwest Meets Manhattan”...a place for consumers who covet individuality.

Who Wears Our Guitar Straps and Boots

From the beginner guitar player, to the weekend warrior, the worship leader, the touring titan or even the saltiest, session player in Nashville, Ethos guitar straps and boots are being seen and worn all over the globe. Artists like Elvis Monroe, Monte Pittman, Harry Smith, Edison and many other artists with more to come!